IAPH presented at the APEC Course on Marketing

 

IAPH returned to the Port of Antwerp-Bruges Port House, this time with Victor Shieh accepting the invitation to present at APEC Flanders Port training Centre on trends in communications in maritime and ports at their international in-person course on Port Business Analysis Development & Marketing. Victor invited course participant Camila Tavares of Porto do Açu to present her port’s marketing communications strategy as part of the intervention, given their close working relationship with IAPH, especially during the pandemic as part of the IAPH COVID-19 taskforce. In the afternoon Victor joined the participants for a lively gameplay of Port Endeavor. You can download Victor’s presentation here. APEC is an IAPH associate member and one of IAPH’s strategic partners in the dissemination of the Port Endeavor game, together with UNCTAD TrainForTrade.

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